ABOUT US - About us
Founded in 2001, Retailplus is a global leading provider of retail engineering solutions and services that enable FMCG manufacturers and their distribution channels (Retailers) to sell more. This is possible by gaining deep insights into the effectiveness of their in-store visibility, presence, relative shelf space, MUST HAVE products availability, pricing issues, promotional campaigns and by taking decisions immediately.
We start from few premises:
Visual equity becomes more and more important. Over 70% of buying decisions are made at POS
FMCG sector invest more and more at the POS - this is where the real fight for the consumer happens
The benefits of improving execution at POS are clear and measurable in sell-out
The most effective way to improve execution at POS is by consistently tracking performance of all parts of the chain - shops, sales reps, merchandisers, distributors so on
Concluding - Improving POS execution is a strategic goal
The Company's primary objective is to help its FMCGS's clients to seek for more within a given retail space, and to provide them with useable, real-time information that can be translated into increased brand recognition and significantly boosted sales throughout all points in a retail sales network.
The Retail team has an in-depth knowledge and understanding of the retail management arena, gained through years of hands-on experience in a wide variety of FMCG markets, from beverages, chocolates and pet foods to gasoline, cosmetics and communications. Our mature expertise has been successfully applied in the development of new methods for organizing point-of-sale data and analysis systems. Moreover, our creative programming skills have culminated in a variety of valuable, technology-based tools for measuring and monitoring the performance of FMCG products marketing and sales performance. Based in its new regional branch in Romania, from where we serve clients from all Balkan countries, alongside its senior Israeli headquarters which are supervising also new opened markets like Russia, India, Turkey or Poland, Retailplus Eastern Europe has expanded its clientele to include the world's biggest brands and retailers.
The philosophy and the underlined assumptions upon which Retail Plus was conceived, is the strong and immediate correlation between the "visual equity" and in-store presence of a brand, that can be quantified in parameters such as Shelf Share, Availability, Point of sale materials, secondary displays, shelf prices and others, and between the sellout figures that the brand generates from that outlet.
Retail Plus's main objective is to improve the interaction between the shopper and the brand within any given retail environment.
We create tools that can measure, analyze and improve brands presence in retail environments, when looking from the shoppers eyes, and then create action items that can be easily implemented, and that their immediate effect will be sellout increase.
These tools are simple to use, yet are based on sophisticated data collection and robust data analysis capabilities.
A well known fact is that vast majority of buying decisions are made by shoppers at the point of sale.
The extent to which FMCG's can really affect and change the retail environment in which their brands are sold is quite limited, to say the list.
Thus, Retail Plus's vision is to enable its FMCG clients to gain better understanding and control over their retail space, and to better evaluate their marketing and sales promotion activities, not only according to the outcome (how much was sold - sell-in usually) but also on the basis of the underlined reasons and factors that affect the desired outcome - sellout increase.
Retail Plus's IT system can help change business culture by enabling its clients to measure qualitative parameters that increase revenue or decrease spending. It opens a discussion and new areas of negotiation between the supplier and the retailer and within the supplier sales team, distribution channels, and supply chain, by consistently analyzing and measuring qualitative parameters of its brands.