Methodology

Retail TrackTM is a comprehensive, software-based management and tracking system that measures, analyzes and interprets the efficiency of trade marketing programs and other parameters in retail environments. This breakthrough system presents manufacturers, suppliers and distributors with a refreshing new paradigm in assessing the strengths and weaknesses of their performance.

The web-based system allows onsite company surveyors and remote users with access to the network to collect, monitor and dissect a wide variety of store-based data rapidly and efficiently. Retail Track is geared to analyze and process information that can be crucial to the success of a product in a given retail environment. This highly-sophisticated, retail engineering solution enables the conversion of simple gathered data into both quantitative and qualitative knowledge that can be employed across all channels in the retail supply chain.

Managerial reports and graphs can be generated on a wide variety of issue-specific topics, including single store reports, availability of SKU by month, availability by brand, channel distribution by category, competitors' presence reports and more.


Using Retail Track - will give you answers for the following crucial issues:

• How can you promote better management of your products' shelf space?
• What is the availability and visibility of your products, brand presence and specific campaigns?
• Audits the stocking and overall presence of your products against those of the competitors.
• Enables urgent handling of irregularities.
• Spots increase or decrease tendencies in the purchase of products.
• Provides data relevant to a single store or across an entire retail chain.
• Analyzes the strategic placement and utilization of promotional stands.
• Monitors the efficacy of special in-store events in real time.
• Encourages better management of your sales representatives, measures their competence and effectiveness, and creates performance incentives based on flexible grading system that can be altered from time to time based on periodical tactic targets of the company.
• Generates accurate, conclusive reports with clear recommendations for immediate implementation.